Kantar Millward Brown iconography

Client: Kantar Millward Brown/WPP
Date: August 2015

The challenge

Kantar Millward Brown was embarking on an internal project to refresh all of their client materials this included materials for pitches, presentations, reports, automated reports and dashboards.

The main reason for this refresh was that there was no single brand style being applied throughout the business. Part of the refresh was to redesign the existing KMB icon set; the original icon set was very basic and only contained around 30 icons, which wasn’t comprehensive enough. This meant that people either had to create their own icons or use clip art with varying levels of success.

The solution

© Copyright 2017 Stuart Smith/Designer – Work completed on behalf of Kantar Millward Brown/WPP. All Rights Reserved.